Marketing Information

Racing Sells

Auto racing is the fastest growing spectator sport in North America!

Auto racing is the number one spectator sport in the United States, the second most watched sport on TV and the hottest, fastest-growing spectator sport in America. Auto racing has become ever so popular family events. With mass numbers of viewers, auto racing offers prime marketing opportunities to promote products and services to a range of target groups.

Bjorklund Motorsports strives to work with our sponsors to innovate creative sponsor recognition. Whether you are looking to target a specific group, gain brand awareness, enhance your image or activate a new product, we can help you get that winning edge. Let us create a customized sponsorship package to meet your company's needs.

The Demographics

There are 75 Million NASCAR Fans in America and:

85% of hard core fans know which companies sponsor NASCAR

58% of NASCAR fans are ages 18-44

44% of NASCAR fans live in the Northeast and Midwest

40% of NASCAR fans earn above $50K annually

40% of NASCAR fans have children under age 18

Available Sponsor Space

Car Sponsor Space:

Hood

Front of Hood (space for name only)

Rear Quarter Panel(s) (rear fender)

TV Panel (lower trunk)

Deck Lid (top of trunk)

Lower Rear Quarter

Roof - reserved for car number only

Driver's Suit and Crew Members Apparel Sponsor Space:

Driver's suit front (across chest and stomach)

Driver's suit back

Driver's suit arms

Driver's suit sides of pant legs

Crew's shirt front (across chest and stomach)

Crew's shirt back

Transporter Space:

Trucks and trailers act as billboards at each race, on the highway as well as promotional events.

For more marketing information, please contact Kayti Bjorklund, Director of Marketing for Blake Bjorklund/Bjorklund Motorsports - Email